In Marketing We Trust (IMWT) is an online marketing consultancy based in Sydney, Australia and works with small and medium businesses (SMBs) across multiple industries.
The goal of this project was to improve the contact rate of their website and add conversion rate optimisation (CRO) skills to their team of consultants.
I devised a series of courses on:
- User research methodologies
- Personas creation
- Customer journey mapping
- Landing page optimisation
- Information architecture
- Interaction design
- Visual design
- Testing methodologies
- Conversion rate optimisation
- Emails and push notifications strategies
and help the team improve the Contact Us page which resulted in a 15% increase in term of contact rate.